Genius DigiSchool
Style Guide
The complete visual and verbal identity for Genius DigiSchool. Use this guide to ensure consistent, professional brand representation across all channels.
Color Palette
Our palette is built on deep navy authority and gold excellence. Navy dominates at 60–70% of visual weight. Gold is the accent — use it deliberately.
Type System
Syne for headlines — bold, geometric, unforgettable. DM Sans for body — clean, readable, modern. Tajawal for Arabic — strong, culturally authentic.
Logo Usage
The logo must always be clear and legible. Maintain minimum clear space equal to the height of the "G" on all sides. Never stretch, rotate, or recolor.
❌ Logo Don'ts:
Never stretch · Never rotate · Never add drop shadows · Never change colors · Never place on busy/clashing backgrounds · Never use at under 32px height · Never crop the graduation cap
Buttons & CTAs
Always use pill-shaped buttons (border-radius: 50px). Gold CTA is primary. Ghost is secondary. WhatsApp green is reserved exclusively for WhatsApp actions.
Brand Voice
We speak as trusted educators, not salespeople. Warm, confident, and parent-first. We celebrate the child's potential, not our own achievements.
Standard Ad Sizes
All ads use: navy background, gold CTA, white headline, logo top-left. Always include the WhatsApp icon on mobile ad formats.
India's Smartest Digital School
Complete Link Directory
All live links, social handles, and key URLs for Genius DigiSchool. Update placeholders before launch.
| Asset | URL / Handle | Status | Notes |
|---|---|---|---|
| Landing Page | https://genius.netunisys.online | Deploy | Vercel / Netlify |
| Thank You Page | https://genius.netunisys.online/thank-you | Deploy | Conversion tracking fires here |
| Student Portal | https://portal.genius.netunisys.online | Deploy | Login for students/parents |
| Admissions CRM | https://crm.genius.netunisys.online | Deploy | Internal team only |
| wa.me/919666492476 | Update | Replace with real WA Business number | |
| Demo Booking | calendly.com/genius-netunisys/free-demo | Create | Set up Calendly or similar |
| @geniusdigischool | Create | Arabic + English content | |
| Facebook Page | fb.com/geniusdigischool | Create | For FB ads & community |
| linkedin.com/company/genius-netunisys | Create | B2B & investor outreach | |
| TikTok | @geniusdigischool | Create | Parent-focused short videos |
| Email — General | [email protected] | Setup | Google Workspace / Zoho |
| Email — Admissions | [email protected] | Setup | CRM auto-responder |
| Email — Investors | [email protected] | Setup | Pitch deck recipients |
| Meta Pixel ID | 1234567890123456 | Replace | In landing page + thank you page |
| Google Ads ID | AW-1234567890 | Replace | In thank you page head |
| GA4 Measurement ID | G-GENIUSDS26 | Replace | In all pages head |
| HubSpot CRM | app.hubspot.com | Connect | Free tier, connect form webhook |
| Pitch Deck (PDF) | genius-pitch-deck.pptx | Ready | 13 slides, seed round $500K |